2nd LTTA - Netherlands
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
LTTA at SUMMA College– Business Planning
The LTTA focused on developing a comprehensive and effective business plan for the project enterprise. The mobility began with the introduction of participants and schools, followed by icebreaking activities that encouraged communication, cooperation, and teamwork among students from different countries.
Partner schools presented the activities they had completed before the mobility. An entrepreneurship expert delivered a training session on the importance of business planning, goal setting, and aligning objectives with a business strategy. Successful entrepreneurs were invited to share their experiences and provide valuable insights into the entrepreneurial journey.
Participants also visited the local Chamber of Commerce, where they learned about opportunities, incentives, and support available for young entrepreneurs. During a guided workshop, mixed international groups worked collaboratively to develop business plans for the enterprise created during the first LTTA.
Each group presented its business plan through a visual presentation. Following the presentations, the best business plan was selected through a voting process involving students, teachers, and experts. Students also designed posters with catchy entrepreneurship slogans to promote entrepreneurial awareness.
A coordinators’ meeting was held to review the project's progress and discuss upcoming activities. The LTTA concluded with an exhibition of the posters, a closing event, and a certificate ceremony celebrating participants’ achievements.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
SUMMARY BUSINESS MODEL CANVAS APPROVED BY TEACHERS
This is the result and input for Turkey (results with logical order from top to bottom)
VALUE PROPOSITIONS
Affordable products with low environmental impact*
Swapping system (swapping your products)
Renting system (rent your products)
Planting a tree (seed) for a certain amount of transactions
Product quality check (to guarantee a certain quality)
*for transport specific products (with low weight) are selected for like clothes so it is good for the environment. Heavy products like washing machines can only be swapped or bought locally. The start will be with clothes and other product ranges will follow.
Smart (AI) software to give you a selection of personalized recommendations on the app and webshop/website. For example: the customer is advertising with a second hand washing machine and the (AI) recommendations is showing he or she can swap it for a second hand oven that is having roughly the same value.
CUSTOMERS SEGMENTS
Age ~14-75
All genders
Income ranges, from low to high
Eco conscious consumers / the minimalists (lifestyle follower with high income)
Students on a budget
Fashion lovers into unique vintage clothing
Parents of babies having a low budget for baby clothes
Geographics: starting in the countries from the KA-2 project (later expanding worldwide)
Behavioral: on daily bases
CUSTOMER RELATIONSHIPS
AI Support (chat)
Personal Support (telephone)
Community based integration (chat & reviews)
Loyalty system/program for active users (getting point for swapping products)
Partner relationship (invitations to events)
Feedback integrated in the app
Personal recommendations in the app
CHANNELS
The circulatory HUB App
The webshop/website
Social media (advertising on LinkedIn/Instagram/Facebook/Tiktok)
Influencers/content creators
Sustainable fashion events & pop up stores
Newsletters via e-mail and QR-codes around city
KEY PARTNERS
Sustainble fashion brands
App developer(s) company (specialized tech provider that can also make QR-codes)
Customer support company (hiring to make it manageable)
Marketing company (only when there is enough budget)
Company that can make goodies (giveaways for marketing)
Second hand stores
Logistic company / Delivery logistic services (for item exchange)
App developer(s)
Investors (to be found later on)
Insurance company
Payment partner (PSP), that can take care of all of the payments online
Administration partner (for financial bookkeeping)
KEY ACTIVITIES
Platform development management: App and webshop/website (Research & Development):
-Making decisions about R&D
-keeping the App and webshop/website running smoothly
-Making decisions about the rating system (saving points/loyalty program)
-Analyzing data
Customer support (AI chat development and answering questions of customer by phone)
Marketing department
Quality control of products (checking selected items before they are going to be sold)
Managing the logistics (making sure everything runs smoothly with the logistic partners)
Planting a tree/seed for every transaction.
KEY RESOURCES
Tech development team (R&D) for creating App and webshop/website
AI custom agent (AI chat services for helpdesk)
SEO (Search Engine Optimization) to be found on top of Google
AI Search engine on website (creating algorithm)
Marketing tools for brand name awareness
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
Links to our partners
https://summa-onderwijs.nl/en/opleidingen/start-up-school-bol/
https://www.visitgeldropmierlo.nl/en/what-to-do/a-day-out/visit-the-mills-of-geldrop-mierlo
https://www.deoudetelefooncentrale.nl/en/
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
